{"content":[{"id":"3e0c033","settings":{"background_motion_fx_devices":["widescreen","desktop","tablet","mobile_extra","mobile"],"motion_fx_devices":["widescreen","desktop","tablet","mobile_extra","mobile"],"sticky_on":["widescreen","desktop","tablet","mobile_extra","mobile"]},"elements":[{"id":"773b91e0","settings":{"_column_size":"100","background_motion_fx_devices":["widescreen","desktop","tablet","mobile_extra","mobile"],"motion_fx_devices":["widescreen","desktop","tablet","mobile_extra","mobile"]},"elements":[{"id":"79958d83","settings":{"tabs":[{"tab_title":"MKT 337 PROFESSIONAL SELLING","tab_content":"

MKT 337 features corporately sponsored selling scenarios to teach and apply a fundamental process for developing and delivering professional sales presentations. Students gain exposure and experience by practicing the process in simulated business conditions.\u00a0<\/span><\/p><\/div>

This course focuses on:<\/p>

  • Developing Business<\/span><\/li>
  • Analyzing Conditions<\/span><\/li>
  • Gaining Perspectives<\/span><\/li>
  • Delivering Solutions<\/span><\/li>
  • Leading Interactions<\/span><\/li><\/ul><\/div><\/div><\/div>","_id":"eb26cbd"},{"tab_title":"MKT 437 ADVANCED SELLING","tab_content":"

    MKT 437 provides students the opportunity to further their selling skills by progressively applying the fundamental process learned in MKT 337. Professional sales presentations are developed and delivered using a diverse set of advanced corporately sponsored scenarios.<\/span><\/p>

    This course focuses on:<\/p>

    • Sales Storytelling<\/span><\/li>
    • Competitive Mapping<\/span><\/li>
    • Relationship Building<\/span><\/li>
    • Institutional<\/span>\u00a0Influence<\/span><\/li>
    • Multilateral Negotiating<\/span><\/li><\/ul><\/div><\/div><\/div><\/div>","_id":"96f2d24"},{"_id":"fb1955e","tab_title":"MKT 438 SALES MANAGEMENT","tab_content":"

      MKT 438 prepares students for the unique challenges of leading a sales team. The student assumes sales leadership roles within a series of corporately sponsored scenarios that offer principles and processes for recruiting, training, motivating, and managing salespeople.\u00a0\u00a0<\/span><\/p>

      This course focuses on:<\/p>

      • Matrix Motivation<\/span><\/li>
      • Talent Acquisition<\/span><\/li>
      • Skills Development<\/span><\/li>
      • Agile Communication<\/span><\/li>
      • Collaborative Coaching<\/span><\/li><\/ul><\/div><\/div><\/div><\/div>"},{"_id":"43f245d","tab_title":"MKT 439 SALES STRATEGY","tab_content":"

        MKT 439 \u00a0is a sales strategy course that introduces students to making individual and institutional resource allocation decisions. Corporately sponsored scenarios are platforms for teaching perspectives on sales planning, account management, and new business development.<\/span><\/p>

        This course focuses on:<\/p>

        • Decision Navigation<\/span><\/li>
        • Account Management<\/span><\/li>
        • Territory Management<\/span><\/li>
        • Financial Negotiations<\/span><\/li>
        • Business Development<\/span><\/li><\/ul><\/div><\/div><\/div><\/div>"}],"tab_active_color":"#333333","title_typography_typography":"custom","title_typography_font_family":"proxima-nova","title_typography_font_size":{"unit":"px","size":"20","sizes":[]},"title_typography_font_size_mobile":{"unit":"px","size":"18","sizes":[]},"title_typography_font_weight":"700","title_typography_text_transform":"uppercase","title_typography_line_height":{"unit":"em","size":"","sizes":[]},"title_typography_line_height_mobile":{"unit":"em","size":"1","sizes":[]},"icon_align":"right","content_color":"#333333","content_typography_typography":"custom","content_typography_font_family":"proxima-nova","content_typography_font_size":{"unit":"px","size":"18","sizes":[]},"content_typography_font_weight":"400","content_typography_text_transform":"none","content_typography_line_height":{"unit":"em","size":"1.5","sizes":[]},"content_typography_word_spacing":{"unit":"em","size":"","sizes":[]},"__globals__":{"title_typography_typography":"","tab_active_color":"globals\/colors?id=primary","content_typography_typography":"","content_color":"globals\/colors?id=secondary","title_color":"globals\/colors?id=secondary"},"selected_icon":{"value":"fas fa-plus","library":"fa-solid"},"selected_active_icon":{"value":"fas fa-minus","library":"fa-solid"}},"elements":[],"isInner":false,"widgetType":"toggle","elType":"widget"}],"isInner":"1","elType":"column"}],"isInner":"1","elType":"section"}],"settings":[],"metadata":[],"location":""}