The 2022 Edward K. Aldag Jr. Student Business Plan Competition had concluded!

A warm thank you to all of our sponsors,  judges, coaches, faculty, competitors, and more for all your support and help making this event possible!

Registration Opens

February 7th

Link to registration

Competition Overview

February 22nd from 4:30-6:00pm @ The EDGE

Aldag Workshop – Joshua Jones: Alabama Capital Network

 February 16th from 4:30pm-6:00pm @ The EDGE

Exploring a Venture Capital Scorecard: What Every Entrepreneur Should Know Before Pitching

Link to registration

Tips on Creating Your Presentation

February 28 from 12:00-1:30pm @ The EDGE

Aldag Preparation Hours

March 1-2 from 12:00-5:00pm @ The EDGE

Schedule appointment via  Dr. Theresa Welbourne’s Calendly Link

Registration Extended!

Registration has been extended! If you are interested in competing please register as soon as possible!

Draft PowerPoint / Presentation Due

If you are in need of an extension on your PowerPoint, please contact Kiersten Pace at or call 205-348-7157.  Please register first! *PowerPoint files are preferred.

Instructions for Submitting PowerPoint 

Final Presentation and Video Due

March 24th @ 11:59pm CDT

Review the following documents for full requirements:

Aldag Competition Opening Rounds

March 28th

Aldag Round 1: All teams participate in live Q&A with 10 minutes of judge questions via Zoom.

Judges will decide which teams advance to Round Two. Note, teams not advancing to Round Two are still eligible to win certain other prizes.

Aldag Competition Final Rounds

March 29th

Competition groups will take place simultaneously. Round Two competitors will be given a 25-minute slot and have up to 10-minutes for a live presentation,  and up to another 10-minutes for live Q&A . Judges will then have 5 minutes to take notes before the next team begins. Based on judge deliberations, there could be multiple prize winners within each group.

Winners Announced

March 29th

Note: Teams are encouraged to meet with judges/coaches after the competition for feedback. These interactions can be scheduled through the mentorship module within each StartupWind group.

Prize Pickup

March 30-31 & April 4-6

All 2021 Aldag competitors are invited to stop by the EDGE for a small gift. Aldag winners are asked to come during one of these times to sign the paperwork, pick up their trophies, and take celebratory photos.

What’s At Stake

Grand Prize: $50,000

1st Prize


2nd Prize


3rd Prize


Established Concept Prize(s)

Prize 1: $5,000

Prize 2: $3,000

Prize 3: $2,000

New Business Idea Prize 1

Prize 1: $2,500

Prize 2: $1,500

Prize 3: $1,000

New Business Idea Prize 2

Prize 1: $2,500

Prize 2: $1,500

Prize 3: $1,000

Best Teamwork


Best New Idea


Crowd Favorite


Social Entrepreneurship


Alabama Power Foundation Innovation Technology Awards

This year a series of special awards are made possible by the Alabama Power Foundation. The Alabama Power Foundation Innovative Technology Awards for students offer three cash prizes totaling $10,000 ($5,000 first prize, $3,000 second prize, and $2,000 third prize) for the most groundbreaking technology-focused idea.

First Prize


Second Prize


Third Prize


New Award in 2022 – The Great Repurposing Award

This year we announce a new award for the 2022 student business plan competition. Sponsored by Bob and Jean Merritt, this new award is designed to spur innovative thinking to repurpose items that could be put to better use. The goal is to award ideas aimed at repurposing something, with no constraints on the thing being repurposed. Ideas include doing something new with used tires, sawdust, old laptops or phones, abandoned shopping centers, or Christmas trees. It’s ok if someone else is already repurposing those items; your idea just has to be novel or different, in some way, from your competition.

First Prize


Second Prize


Third Prize


Additional awards for all winners

Co-Working Space

One year of free co-working space at The EDGE

Free Consulting

Business, accounting, and law partners’ consulting

Entrepreneurship Academy

Ability to apply to the Summer 2022 Crimson Entrepreneurship Academy


If you are interested in helping out as a coach, judge, or sponsor please complete this brief form and someone from our team will get back to you.

If you have other questions, feel free to reach out to us!

Kiersten Pace

Marketing Manager of AEI

Theresa M. Welbourne, Ph.D.

Executive Director of AEI & Will and Maggie Brooke Professor in Entrepreneurship

Note: The Tuscaloosa Innovates community business plan competition is still in the planning phase. More details will be shared on the EDGE competition website as the details come together.